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About Nouvèl Beauty Collective

 Shella Cheve 

I’m Shella Jeanty, the owner of Nouvel Beauty Collective, a licensed cosmetologist and esthetician with a passion for guiding others on a healthy hair and skin journey.

 

Starting my career as a professional model, I experienced a transformative calling from the Lord, leading me back into the beauty industry with a holistic approach. Today, I blend artistic creativity with deep-rooted spiritual insight to help clients not only manage and grow their hair and transform their skin but also discover the light within themselves. My work is more than a profession; it’s a ministry. I pour into every client with care, offering healing, prophetic encouragement, and personalized guidance. 

 

I believe that beauty is an art, health is a treasure, and truth is the foundation of every transformation. With a strong commitment to exceptional customer service, I strive to create an environment where every person feels valued, uplifted, and empowered to shine from the inside out.

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Phaimir Louigene

Hi there! I’m Phaimir, and I’ve been blessed to braid hair for over 10 years. Over the years, I’ve mastered working with all different hair types and developed a true passion for creating styles that not only look beautiful but also celebrate individuality.

When you sit in my chair, it’s more than just a hairstyle—it’s a collaboration. Together, we’ll bring your vision to life while making sure you feel comfortable and confident. My specialties include feed-in braids, bohemian braids, Fulani braids, children’s braids, and more. Whether you’re looking to keep it natural or add length, I’m here to help you shine.

At the heart of my work is faith and love for what I do. I truly believe, as Mark 10:27 reminds us, “With God, all things are possible.” I can’t wait to meet you and be part of your hair journey!

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Ava Middleton

Hello ! My name is Ava Middleton, im a licensed esthetician and graduate of River Valley Esthetic Institute. Since completing my education in 2024 my passion for growing with my clients has shaped every part of my work. I’m committed to spreading awareness, providing education, and supporting individual skin goals and concerns at a professional and personalized level.

I’m incredibly grateful for how God has blessed me and continues to guide me on this journey—one I’m honored to share with each and every one of my amazing clients. My treatment room is my sanctuary, a space I take great pride in creating where clients feel cared for, confident, and at ease.

When I’m not at the spa doing what I love, you can find me chasing after my energetic son and embracing the joy of motherhood ! 

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Nicole Rodriguez

Hello! My name is Nicole, a licensed esthetician and proud graduate of TIGI Academy. I specialize in eyebrow services, customized facials, and waxing, with a strong focus on enhancing natural beauty and skin health.

 

Before entering the beauty industry, I gained valuable experience in customer service, which shaped my passion for creating meaningful, client-centered experiences. Since completing my education, I’ve developed a deep love for helping others feel confident and comfortable in their own skin.

 

I’m truly grateful for this journey and the path God has guided me on, along with the opportunity to connect with each client I meet. I believe skincare is more than just a routine—it’s an act of self-care and self-love. My goal is to provide a calm, welcoming environment where you can relax, recharge, and feel cared for.

 

My treatment room is designed to be a peaceful sanctuary where you’ll leave with glowing skin and a renewed sense of confidence—feeling good both inside and out. 

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Whether you're indulging in self-care or seeking to escape life, our space is your haven for restoration, confidence, and holistic well-being.

NAVIGATION:

TELEPHONE:

860) 303- 4170

OUR LOCATION:

7 Governor Winthrop Blvd, New London, CT 06320

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Copyright © 2025 Nouvel Beauty Collective - All Rights Reserved.

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